Randal Cumming

Randal Cumming is the Chief Executive Officer of CGI.Backgrounds, a position he has held since August 2022.1 He is a seasoned executive with extensive experience in product management, particularly in digital media and automotive advertising.1

Cumming has been with CGI.Backgrounds since its inception in 2004, initially serving from 2003 to 2016 and returning to lead the company as CEO.12 CGI.Backgrounds specializes in rendering virtual vehicles into photographic environments for the automotive industry.1

Key aspects of Randal Cumming's career include:

1. Over two decades of experience in capturing, creating, and transforming product offerings for global clients.2
2. Previous role as Global Product Manager at Unity, where he managed the launch of real-time 3D marketing tools.1
3. Management of Mackevision's North American Products division.1
4. Earlier career roles including consultancy in automotive photography and an archivist position at Ford Motor Company.1

Cumming's educational background includes:

• Bachelor of Science in Business Administration with a focus on Information Systems Management from Wayne State University.1
• Associate of Science in Photographic Image Technology from Lansing Community College.1

As CEO, Cumming leverages his institutional knowledge and experience to help businesses plan and execute interactive, 3D digital strategies aimed at increasing consumer engagement and achieving revenue growth goals.2