Randa Salloum

Randa Salloum is the owner of Collective Will Secondhand & Vintage, a Vancouver-based business specializing in pre-owned and vintage items.14 She is also an entrepreneur with experience in marketing and event organization.

Professional Background

Salloum is the Founder and CEO of CIEL Creative Marketing, a boutique marketing agency based in Vancouver.2 Her entrepreneurial journey includes co-founding ARCHIVE, Canada's Largest Consignment Warehouse Sale, in 2018.3 In 2021, she launched Collective Will, which focuses on providing secondhand and vintage items.3

Recent Challenges

Salloum recently faced a significant business challenge when Meta (formerly Facebook) deactivated her store's Instagram account in May 2024.1 This suspension, which lasted 52 days, was due to a mistaken report by a brand protection company acting on behalf of a global bag brand.1 The account suspension severely impacted her business, as she lost a vital revenue stream and connection to her local community.1

Business Approach

After regaining control of her social media account, Salloum adjusted her strategy:

1. She now uses Instagram primarily for community building rather than direct sales.1
2. She's more cautious about posting content related to big brands to avoid potential issues.1

Salloum's experience highlights the risks small businesses face when relying heavily on social media platforms for their operations.1