Ramzi Chaabane

Ramzi Chaabane is a seasoned professional currently serving as the Global Category Manager for E-Commerce & Emerging Platforms at L'Oréal. With over 17 years of experience in digital strategy and transformation, he has played a pivotal role in leading various projects within L'Oréal and previously at WPP, a global marketing communications company.56

Professional Background

Chaabane has a strong background in digital marketing and advertising, having worked in various capacities that emphasize creative advertising and brand building. Prior to his role at L'Oréal, he was the Managing Director at Stink Studios, where he contributed significantly to enhancing the firm's innovative approach to digital experiences.2 His expertise spans across strategic management, business development, and digital transformation, making him a key player in leveraging emerging technologies for brand growth.

Contributions to the Industry

In addition to his role at L'Oréal, Chaabane is actively involved in industry initiatives. He is part of the leadership team for the World Federation of Advertisers' new AI Community, which aims to guide brands in effectively utilizing generative AI while addressing legal and ethical considerations.3 His insights on the intersection of AI and marketing are particularly relevant as brands navigate the complexities of digital content creation and copyright issues.1

Education

Chaabane's academic credentials include studies at Columbia Business School, which further solidifies his expertise in business strategy and digital innovation.5

Online Presence

He maintains an active LinkedIn profile under the username ramzichaabane, where he shares insights on marketing trends, brand strategies, and his experiences at L'Oréal.45