Ramli John

Ramli "RJ" John is a prominent figure in the field of product-led growth and customer onboarding. He currently serves as the Content Programming Director at Appcues, where he focuses on enhancing user onboarding experiences for B2B companies. His expertise extends to consulting, where he helps startups improve their customer retention strategies.

Professional Background

• Founder of Delight Path: Ramli established Delight Path, a consultancy aimed at assisting B2B companies with customer onboarding and retention strategies.
• Author: He is the bestselling author of Product-Led Onboarding, which has sold over 35,000 copies, making significant contributions to the literature on product-led growth.
• Podcast Host: He co-hosted The Product-Led Podcast, where he engaged with industry leaders and discussed various aspects of product-led growth and marketing.

Previous Experience

• Director of Training at ProductLed: In this role, he taught product-led growth concepts to over 300 professionals from notable companies like Mixpanel and Ubisoft.
• SaaS Growth Consultant: He has worked as a fractional marketing director for various startups, driving significant growth through inbound marketing and digital strategies.

Education

Ramli studied at the University of Waterloo, which laid the foundation for his career in marketing and product management.

Location

He is based in Toronto, Ontario, Canada, and has built a robust professional network with over 500 connections on LinkedIn.

In summary, Ramli "RJ" John is a well-respected expert in product-led growth, known for his educational contributions and impactful consulting work in the SaaS industry.