Ramiz Khan

Ramiz Khan is a seasoned marketing professional currently serving as the Director of Digital Marketing at ActivTrak, based in Austin, Texas. He has been with the company since December 2015, demonstrating significant growth and impact during his tenure.1

Career Highlights

At ActivTrak::

• Joined as Marketing Director in December 2015
• Promoted to Director of Digital Marketing in January 2022
• Led all marketing efforts from the company's early stages through its $20M series A funding round in 2019
• Built and managed teams, both in-house and contractors
• Responsible for 80-90% of inbound leads throughout his tenure

Key Responsibilities::

• Oversees web properties, organic traffic, SEO, and SEM
• Manages a substantial paid search budget exceeding $900k annually
• Focuses on conversion rate optimization and meeting SQL targets
• Consistently achieved website conversion rates to SQL near or over 9% (as high as 11%) at scale

Strategic Contributions::

• Optimized purchase paths for both sales-led and eCommerce transactions
• Leveraged analytics tools like GA, Heap, Crazy Egg, and PowerBI for data-driven decision-making
• Collaborated across teams to manage stakeholder input and meet project timelines

Previous Experience

Before ActivTrak, Ramiz held positions at:

• BYTE | Serving Up Food + Data (Director of Marketing)
• QuickLeaser (Marketing Coordinator/Project Manager)
• Simply International (Project Manager)
• One Source Networks (Marketing Intern)

Education

• The University of Texas at Austin: Bachelor of Science in Public Relations with BFP Certificate
• Southern Methodist University: Full Stack Web Development (Continuing and Professional Education)

Ramiz Khan's professional journey showcases his expertise in digital marketing, team leadership, and driving significant growth in the tech industry.1