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Ram Dhamija
FMCG Sales & Marketing Head II Ex Global Head Marketing IFFCO II Ex Marketing Head Himalaya II Dabur, Boots, Wrigley's
Professional Background
Ram Dhamija is a seasoned marketing professional with over 18 years of extensive experience in brand management, sales, and trade marketing, particularly in the fast-moving consumer goods (FMCG) sector. Throughout his illustrious career, he has taken on significant roles that showcase his expertise in handling the sales and marketing functions across multiple verticals, including Home Care, Personal Care, Foods, and Health Care. He has demonstrated remarkable proficiency in overseeing P&L responsibilities and driving marketing strategies across various geographies worldwide.
Having held executive positions at several esteemed organizations, Ram’s professional journey has equipped him with a unique blend of skills and insights into consumer behavior, market dynamics, and strategic marketing operations that are vital for driving business growth in the highly competitive FMCG landscape.
Education and Achievements
Ram Dhamija began his academic journey at St. Joseph's School in Dehradun, where he laid the foundation for his passion for learning and excellence. He further pursued higher education by obtaining a Post Graduate Diploma in Business Management (PGDBM) with a specialization in Marketing from the prestigious Institute of Management Technology (IMT) in Ghaziabad. His academic credentials are further complemented by an Honours degree in Economics from Delhi University, a discipline that has undoubtedly contributed to his analytical and strategic thinking capabilities in his marketing roles.
His educational background, combined with his extensive hands-on experience in various managerial roles, positions Ram as a thought leader in the marketing domain. Over the years, he has consistently delivered results and achieved notable milestones, contributing significantly to the brands he has been part of.
Professional Journey: Notable Roles
Ram's most recent role was as the Head of Global Marketing for Personal Care at IFFCO Group, where he played a pivotal role in spearheading marketing strategies that aligned with global standards while catering to diverse cultural needs. His innovative thinking and ability to adapt to market trends allowed IFFCO to enhance its market presence on an international scale.
Prior to this, he was the Head of Marketing at Himalaya Consumer Products, a division of The Himalaya Drug Company, where he drove impactful marketing campaigns that not only bolstered brand visibility but also resonated with consumers seeking health and wellness solutions. His leadership in this role significantly contributed to positioning Himalaya as a trusted name in the consumer products sector.
Additionally, Ram has made a mark at Dabur India Limited, holding several key marketing roles including Category Head for Home Care, Baby Care & Women’s Health, and Personal Care (Vatika & Amla Oils Range). His astute management of the marketing strategies at Dabur played a crucial role in establishing the company’s strong branding and product positioning in the market. His contributions directly impacted Dabur's success and its stronghold across diverse FMCG categories.
Earlier in his career, Ram served as a Group Product Manager both at Dabur and Boots UK, where his responsibilities revolved around product development and marketing strategies, which enhanced brand equity and customer loyalty. His ability to understand consumer needs and market trends helped in crafting successful product launches and campaigns that resonated well within the target demographics. As an Area Business Manager at Boots UK, he honed his sales and marketing skills, effectively driving sales strategies for robust brand performance. His foundational experience as an Area Sales Manager at Wrigley’s India further solidified his capabilities in sales operations and market penetration.
Achievements
Ram Dhamija has a well-documented record of success over his career in advancing brand presence, profitability, and market share through innovative marketing strategies and strong leadership. Some of his key achievements include:
- Global Marketing Leadership: Elevated IFFCO Group’s brand positioning in international markets through tailored marketing strategies.
- Brand Transformation: Successfully led transformative marketing initiatives at The Himalaya Drug Company, resulting in significant increases in brand equity and consumer engagement.
- Dabur Innovations: Guided comprehensive marketing campaigns at Dabur that enhanced category penetration, particularly in the Home Care and Personal Care sectors.
- Strategic Product Launches: Spearheaded various successful product launches that captured market attention and engaged consumers effectively, leveraging his expertise in product management.
- Sales Excellence: Facilitated strategic sales operations leading to increased market shares across various regions during his tenure at Wrigley’s and Boots UK.
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