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Rajiv Mittal
Director , Marketing at Shaw Communications
Professional Background
Rajiv Mittal is a seasoned marketing executive with a remarkable 15-year career that spans across the Telecom and Consumer Goods industries. With his extensive experience, he has developed a strong reputation for driving profitable revenue growth through innovative marketing solutions. Currently, Rajiv serves as the Director of Marketing for Customer Base Management in the Wireless division at Shaw Communications, where he leverages his strategic insight and analytics expertise to enhance customer engagement and retention strategies.
Prior to his role at Shaw Communications, Rajiv held several key positions at TELUS, where he was instrumental as the Digital Transformation Strategy Leader. His focus on loyalty and retention strategies, coupled with a keen understanding of customer dynamics, allowed him to successfully implement initiatives that positioned the company for future growth. His expertise in upsell programs further contributed to enhancing the customer experience, ensuring that clients were consistently offered value-added solutions that met their evolving needs.
Rajiv's career journey began at Rogers Wireless as a Summer Analyst, which provided him with foundational insights into the telecommunications sector. Following this, he served as the Regional Manager for Marico Industries Limited, where he was responsible for managing product portfolios and driving sales strategies. He later took on the role of Group Product Manager at McDowell & Co, honing his skills in product management and strategic marketing.
Throughout his career, Rajiv has successfully built high-performing teams by focusing on recruitment, motivation, and professional development. His commitment to developing talent has been a crucial element in delivering outstanding marketing results and fostering a culture of excellence within his teams. His ability to simplify complex business challenges through structured problem-solving strategies has enabled him to thrive in challenging and ambiguous business environments.
Education and Achievements
Rajiv Mittal's educational background is a testament to his commitment to professional development and leadership. He earned a Bachelor of Engineering in Electronics from the College of Engineering at Nagpur University. Following this, he pursued dual MBA degrees, first at the prestigious Richard Ivey School of Business at The University of Western Ontario and later at the Faculty of Management Studies at the University of Delhi. This combination of technical education and business acumen equips Rajiv with a unique perspective on the integration of technology and marketing strategies.
In addition to his MBAs, Rajiv completed an Executive Leadership Program with a focus on Strategy and Leadership at McGill University. This program enhanced his leadership capabilities and strategic decision-making skills, key components in driving successful marketing initiatives.
Specialties
Rajiv's specialties encompass various critical aspects of marketing, especially in the areas of:
- Customer lifecycle management
- Loyalty, retention, and renewals strategy
- Revenue management
- Device upgrade and re-contracting strategies
- Pricing and offer strategy
- Base management and churn management
- Upsell and cross-sell initiatives
- Acquisition and Go-to-Market planning and execution
His vast knowledge in these areas distinguishes him in the marketing field, making him a sought-after expert for organizations seeking to elevate their marketing strategies and drive business results.
Achievements
Over the years, Rajiv Mittal has achieved notable accomplishments that reflect his dedication to excellence in marketing. He has successfully led numerous cross-functional initiatives that have resulted in enhanced customer satisfaction and loyalty, significantly impacting the bottom line of the organizations he has worked with. Rajiv's strategic insights have helped organizations craft effective segmentation strategies that align with customer needs and market trends.
Rajiv is also recognized for his ability to harness the power of customer insights and derive actionable analytics that guide marketing strategies. His pioneering work in digital transformation at TELUS reflects his vision of modernizing marketing practices to meet the challenges of the digital landscape.
In conclusion, Rajiv Mittal is not only a highly skilled marketing executive but also a passionate advocate for innovation and customer-centric strategies in a rapidly changing business environment. His unwavering commitment to professional growth and talent development continues to leave a lasting impact on the organizations he serves.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
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Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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