Rajiv Darshi

Rajiv Darshi is a digital marketing professional currently serving as the TCCC - Global Media lead for Sparkling flavours at EssenceMediacom.1 He has been in this role since March 2023, bringing over 20 years of experience in the media and digital marketing industry.1

Career Highlights

Current Role: Rajiv has been working at EssenceMediacom for 1 year and 6 months, where he leads global media strategies for sparkling flavours at The Coca-Cola Company (TCCC).1

Previous Positions:

• SKII - Japan E2E leader & Global Martech lead at MediaCom (3 years 2 months)
• GM, Mumbai Office (non-P&G) at MediaCom (3 years 3 months)
• National Lead - Digital Strategy at MediaCom (3 years 3 months)
• Sr. Director, Digital Strategy (P&G) at MediaCom (4 years 11 months)

Early Career: Rajiv started his career at MindShare Interaction as a Business Manager from 2004 to 2006.1

Expertise and Passion

Rajiv describes himself as a digital marketing professional with a passion for technology that enables consumer experience and brand delight.1 His core expertise lies in digital media strategy and implementation.1

Education

• PGDBM in Marketing from Mumbai (2002-2004)
• Studied at MSU Baroda (1999-2001)1

Rajiv Darshi's extensive experience in digital marketing, coupled with his current role leading global media strategies for sparkling flavours at TCCC, positions him as a seasoned professional in the media and marketing industry.