Rajesh Mehrotra

Rajesh Mehrotra is the Founder of SportIt Academy, which is recognized as India's first tech-enabled 360-degree sports curriculum designed for schools. The academy employs a unique 3C approach—Curriculum, Coach, and Community—to enhance sports education and coaching in educational institutions. This program is customizable and integrates seamlessly into school schedules, making it accessible for students at various developmental stages.12

With over 25 years of experience in the sports industry, Mehrotra has managed significant sports events for organizations such as the ICC, BCCI, Roland-Garros, and Bundesliga. Prior to founding SportIt Academy, he co-founded and served as CEO of Sports Roots, and held the position of Vice President of Sports at Nimbus Communications Limited.34 His work emphasizes building scalable and sustainable models for sports education in India.5