Rajeev Varatharajan

Rajeev Varatharajan is a highly innovative entrepreneur and co-founder of Fresh Aesthetics, a creative app and development agency that specializes in creating bespoke applications for a diverse clientele, including churches, non-profits, and organizations focusing on digital signage and the progressive realm of online education and learning. His passion for technology and user-centered design is evident in the solutions Fresh Aesthetics provides, aimed at empowering these institutions to enhance their outreach and efficiency through advanced digital tools.

Rajeev’s unique journey into the world of digital development and strategy began with an intriguing blend of interests. With a foundation in Architecture, Film & Television, and an early engagement in the world of Myspace hacking, Rajeev has successfully merged his creative background with technology. This non-traditional path has equipped him with a rich skill set that fuels his ability to innovate and drive transformation across various sectors and industries. His career is marked by a deep understanding of usability and user experience (UX), which are paramount in the development of effective digital products.

In addition to his role at Fresh Aesthetics, Rajeev has also served as a Product Manager at Fluro, where he honed his skills in digital strategy, conversion analytics, and user experience design. This role allowed him to dive deeper into the dynamics of product management, ensuring that he not only meets organizational goals but also exceeds client expectations by delivering user-friendly digital experiences that are both functional and aesthetically pleasing.

Rajeev's educational background is as diverse as his career, having studied at various prestigious institutions. He pursued studies at Hillsong College, which provided him with a solid foundation in arts and leadership, and further augmented his skills with a course in Product Management at General Assembly. His academic experience in Design in Architecture and Digital at the University of Sydney has given him a unique perspective and an innovative edge in his design work, combining principles of architecture with modern digital needs. Additionally, Rajeev completed his HSC at Trinity Grammar School, where the early seeds of his passion for design and technology were planted.