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    Rajeev Roy

    Director of Marketing // Brand Strategy at Tinder

    Professional Background

    Rajeev Roy is a versatile and accomplished strategic planner and marketer with a rich portfolio, demonstrating expertise in advertising, marketing, and content solutions across a variety of industries, including technology, FMCG (Fast-Moving Consumer Goods), beverages, automobiles, fashion and luxury brands, and non-profit organizations. With a robust career spanning several prestigious companies, Rajeev has contributed significantly to both startup initiatives and established brands, helping companies elevate their market presence and cultivate deeper connections with their target audiences.

    Rajeev currently serves as a Brand Strategy, New Biz, Content, Production, and Design Communication Consultant at Think Small, where he applies his vast knowledge and experience to develop innovative marketing strategies that resonate with consumers on a personal level. His understanding of consumer psychology allows him to craft compelling narratives that go beyond conventional advertising, encouraging genuine engagement between brands and their audiences.

    Throughout his career, Rajeev has held key positions, including Director of Brand Marketing at Tinder, where he led impactful campaigns to attract new users and retain existing ones in a highly competitive market. As a Strategic Planning Consultant at Wieden + Kennedy, Rajeev honed his ability to integrate strategic insight with creativity, driving brand success across various platforms. His prior roles include Head of BBH Content Studio at BBH India and Senior Planner and Business Head at Fisheye Creative Solutions + Rabbithole, where he spearheaded projects that combined imaginative storytelling with robust strategic frameworks.

    Education and Achievements

    Rajeev Roy's academic journey has laid a strong foundation for his career in marketing and strategy. He earned his Bachelor of Arts in Psychology from The College of Wooster, where he developed a keen understanding of human behavior, a skill that has proven invaluable in his marketing endeavors. Additionally, he expanded his knowledge during summer programs at respected institutions such as McGill University and Boston University, where he focused on Psychology, Sociology, and Film Studies. This diverse educational background contributed to his versatile skill set, allowing him to approach marketing challenges from multiple angles.

    Rajeev's contributions have not only been recognized within the corporate realm but also have made a substantial impact across various sectors. His impressive work with high-profile brands, including household names like Uber, Tinder, Google, and the Gates Foundation, showcases his ability to create custom-tailored strategies that resonate with unique audiences.

    Notable Achievements

    In his tenure, Rajeev has successfully collaborated with some of the industry's leading brands in various capacities:

    1. Technology: Contributed to transformative campaigns for notable companies like Uber, Tinder, and Airbnb, leveraging his insights in consumer behavior to enhance user engagement and brand loyalty.
    2. FMCG: Worked with prominent brands such as Maggi and Nescafe to deepen consumer connections through creative marketing strategies that embody brand essence and resonate emotionally with consumers.
    3. Beverages: Developed innovative marketing solutions for brands like Johnnie Walker and Redbull, focusing on storytelling to foster brand love rather than just brand awareness.
    4. Non-Profit Organizations: Demonstrated his commitment to social causes by partnering with institutions like the Gates Foundation and CRY (Child Rights and You), crafting campaigns that effectively communicate essential messages and drive community engagement.
    5. Fashion & Luxury: Elevated brand positioning for luxury brands, understanding the nuances of branding in the fashion industry, which requires a marriage of high aesthetics with consumer relatability.

    Rajeev’s career reflects his belief that effective advertising does not simply chase brand awareness; it seeks to nurture brand love through meaningful interactions with consumers. This philosophy informs every project he undertakes, aiming to create solutions that resonate deeply with audiences on an emotional level, thus transforming ordinary advertisements into poignant narratives.

    tags':['Strategic planner','Marketing expert','Brand strategy consultant','Creative marketer','Advertising','Consumer behavior','FMCG marketing','Technology marketing','Content solutions','Luxury branding','Film studies','Psychology'],

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    Highlights

    Feb 8 · BW Businessworld
    Entrepreneurs' Organization Bhopal To Host Global Student Entrepreneur Awards 2021 India Finals From 11th Feb To 13th Feb - BW Businessworld
    Mar 25 · afaqs
    Meet Rajeev Roy, new director of marketing, brand strategy of Tinder India - afaqs
    Rajeev Roy
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    Location

    New Delhi, Delhi, India
    Location