Rajdeepak Das

Rajdeepak Das is a prominent figure in the advertising industry, currently serving as the Chief Creative Officer (CCO) of Leo Burnett South Asia and Chairman of the Creative Council for Publicis Groupe South Asia.13

Career Highlights

Rajdeepak Das, often referred to as "Raj," has had an impressive career trajectory:

• He joined Leo Burnett India in 2014 as the Chief Creative Officer.6
• In 2020, he was appointed as the CEO of Leo Burnett South Asia.6
• Most recently, in November 2023, he was elevated to the position of CCO for Publicis Groupe South Asia and Chairman of Leo Burnett South Asia.5

Experience and Expertise

With 17 years of experience working on brands across various categories, Raj has established himself as one of the youngest and most awarded creative leaders in Asia.24 His role encompasses overseeing the creative function for seven Leo Burnett offices across South Asia.2

Leadership Philosophy

Raj's approach to advertising is unconventional and forward-thinking:

• He emphasizes that Leo Burnett is "not an advertising agency" in the traditional sense, focusing instead on using creativity to solve human problems.1
• Under his leadership, Leo Burnett has embraced a consultancy-like approach, aiming to solve long-term problems for clients.1
• He champions a new breed of talent, describing his team as "human problem solvers" rather than traditional art directors or copywriters.1

Achievements

During Raj's tenure, Leo Burnett India has seen significant success:

• The agency won 13 Cannes Lions metals in a span of 730 days.
• It secured creative mandates for major brands like IKEA, PepsiCo, and Meta.
• Leo Burnett was named Creative Agency of the Year at the ABBY One Show awards twice.1

Raj's vision and leadership have been instrumental in positioning Leo Burnett at the forefront of the evolving advertising landscape, embracing technological changes and fostering a culture of innovation within the agency.