Rajarshi Bhadra

Rajarshi Bhadra is a Data Science Senior Manager at Accenture Digital with a strong background in Analytics and Marketing Research.

Since joining Accenture in 2014, Rajarshi has been involved in a wide range of tasks including Advanced Analytics, R&D, business development, project proposal design, report writing, project execution, and marketing research.

His expertise lies in areas such as Data Mining, Predictive Analysis, Market Mix Modelling, Pricing and Promotion analysis, Demand Forecasting, Multi-Channel Attribution, Non-Linear Optimization, and Automation in Excel.

Rajarshi is skilled in utilizing advanced methods from economics, econometrics, and machine learning techniques like random forest and genetic algorithm. He is proficient in R and Python, with experience in SAS, SQL, and basic Tableau.

With a Master's degree in Economics from Delhi School of Economics and a Bachelor's degree from Presidency College, Rajarshi's academic background complements his professional expertise.

Throughout his career, Rajarshi has held positions such as Analytics Manager, Analytics Consultant, and Analytics Analyst at Accenture.

His passion lies in problem-solving using analytics, making it the focal point of his professional enjoyment and success.