Rajah Chaudhry

Rajah Chaudhry serves as the Head of Strategy for Asia Pacific and Country Head for India at the National Basketball Association (NBA). In his role, he is responsible for shaping the NBA's business strategy across various countries in the Asia-Pacific region, including India, Australia, Japan, and others. His focus includes expanding the popularity of basketball and the NBA through grassroots programs, elite player development, and building relationships with marketing and media partners.12

Chaudhry has been instrumental in the NBA's efforts to grow basketball in India, where the league has been active for over a decade. He emphasizes the importance of developing local talent and creating a scalable model for talent development, moving beyond a single academy in Noida to reach aspiring players across the country. His initiatives include programs like the Junior NBA, which has engaged thousands of students in schools across India.24

With over 20 years of experience in finance and business leadership, Chaudhry joined the NBA in 2020 after holding significant roles in other organizations. He is passionate about building a basketball ecosystem in India and nurturing local heroes to enhance the sport's appeal in a country traditionally dominated by cricket.135