Raj Redij-Gill

Raj Redij-Gill is an accomplished digital marketing professional with more than ten years of experience in digital marketing, covering strategy, media, data, and adtech.

He has a strong track record in customer acquisition, having worked with renowned brands like HP and Dell through biddable and programmatic media in various formats such as display, video, mobile, and search marketing.

Raj possesses deep knowledge of online media and their synergy with offline channels, enabling him to craft robust marketing and communication strategies that drive results.

With proven cross-functional management skills and budgetary expertise, he has successfully navigated digital media landscapes and built a substantial industry network.

His specialties include programmatic media in display, video & mobile, RTB Trading Desk & Exchanges, DSPs, SSPs, DMPs, Ecommerce, Online Marketing, Search Engine Marketing (SEM) encompassing PPC & Organic, and social media.

Raj is well-versed in closed-loop digital measurement techniques that connect online media efforts to offline sales, showcasing his comprehensive understanding of the digital marketing realm.

He excels in client relationship and account management at senior levels, contributes to product development, and has been associated with prestigious bodies like the Google UK Agency Council and Adtech vendor Advisor Boards.

Raj's educational background includes studying Economics at the University Of Mumbai and attending Bpm High School.

Throughout his professional journey, he has held several key roles in notable organizations including Digital Strategist at Freelance, Limited Partner at FirstPartyCapital, Head of Paid Media at WildBrain Spark, Head of Digital Marketing at Warner Bros. Entertainment (UK), and various other digital marketing and strategy positions at renowned brands and agencies like PayPal, mSIX, Cadreon, Reprise Media, Mediacom, Zenithoptimedia, and more.

Notably, Raj Redij-Gill has a diverse experience range that spans across digital media, Ecommerce, campaign operations, search strategy, and interactive development, along with a rich entrepreneurial background at startups. He has made significant contributions to each role he has undertaken, leaving a lasting impact on the digital marketing landscape.