Raissa Gerona

Raissa Gerona is the Chief Brand Officer at REVOLVE, a prominent e-commerce fashion retailer. Here are some key details about her career and role:

Background and Career

Raissa Gerona joined REVOLVE in 2014 after co-founding and selling her brand Lovers + Friends to the company.1 Prior to becoming Chief Brand Officer, she had about seven years of experience working with REVOLVE in a designer-buyer capacity.3

Role at REVOLVE

As Chief Brand Officer, Gerona:

• Spearheads REVOLVE's influencer marketing strategy1
• Designs innovative marketing campaigns like #RevolveAroundtheWorld and the Revolve Gallery1
• Focuses on building brand awareness and launching experiential marketing campaigns1
• Works to ensure REVOLVE remains at the forefront of contemporary fashion for millennial and Gen Z consumers1

Key Achievements

• Pioneered REVOLVE's successful influencer marketing approach, which revolutionized brand marketing in the fashion industry2
• Initiated the concept of traveling with influencers to showcase REVOLVE's products in authentic settings3
• Played a crucial role in REVOLVE's New York Fashion Week debut in September 2021, including organizing a runway show and securing a table at the Met Gala3

Philosophy and Approach

Gerona believes in:

• Creating authentic partnerships with influencers and brand partners1
• Constantly evolving marketing strategies to stay relevant4
• Focusing on forming meaningful connections with customers4

Her work has significantly contributed to REVOLVE's growth, helping to establish it as a billion-dollar empire in the fashion e-commerce space.2