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Rainier Fernando
Strategic storytelling at MGM Resorts
Rainier Fernando is the Social Marketing Manager for Park MGM, focusing on Hospitality & Nightlife at MGM Resorts International. With over six years of experience in marketing, he specializes in creating engaging content and driving customer interaction. His role involves overseeing social media strategies and campaigns that enhance brand visibility and customer engagement for MGM Resorts.
Fernando's work includes significant projects such as the MGM Rewards rebranding, which aimed to improve customer loyalty programs and increase member acquisition through innovative marketing strategies. He has successfully executed campaigns that leverage social media platforms to reach a wide audience, including partnerships with influencers to amplify brand messaging.123
In addition to his current position, Fernando has a background in marketing management, previously working in similar roles that honed his skills in digital marketing and customer engagement strategies.34 His expertise is reflected in the successful metrics achieved during campaigns he has managed, demonstrating his ability to drive meaningful results in a competitive hospitality environment.