Avans Hogeschool 's-Hertogenbosch

Willem van Oranje College

basisschool De Rank

Stockz B.V.

Co-Owner & Commercial Director

Trackz.eu

ReImagined helps fitness operators to finetune and future-proof their concept and fitness suppliers to reach their international aspirations.

The fitness industry has never been more uncertain and more complicated than today. However, 2020 is also a pivotal point, where fitness has finally reached the attention of various policymakers across the globe - making them aware of the positive impact on the health of humanity through the fitness industry. Once tackled, it is more than likely that COVID-19 will also positively affect the transition from aesthetics oriented usage to health oriented usage, giving the industry access to a larger part of the current 80% non-users of health facilities. This, in combination with Big Tech launching and further enriching their health platforms, will bring our industry in the next years to levels it had not been able to reach before. 

It also means though, that for both suppliers as well as operators, the playing field has grown beyond sight: So many players, so many webinars, so many newsletters and so much (social media) content.
Where should I play? 
Whom should I play with? 
What value am I truly delivering to my customers and how do I bring this message across in my offerings and messaging? 
Which elements of my customer journey are failing and how do I fix this? 
How do I integrate the digital component into my company strategy and what should it look like? 
How does all of this improve my business? 

ReImagined is founded to support suppliers as well as operators to help answering these questions on a project, interim- or freelance basis. All projects are approached on an individual basis making sure it is the right process for your business to conquer the mountains that currently seem to high to climb.

ReImagined, consultancy & brand representation

Owner

Virtuagym

Ambassador

FunXtion International BV

International Sales Director

Escape Fitness

Sales Director C-EMEA & UK - Board Member

Sales Manager Distributor Business EMEA

Responsible for maintaining and expanding Escape Fitness European resellers network (exclusive distributors and trade partners) and key accounts with the main focus on Western, Northern and Central Europe. 

Two and a half years (june 2009 to december 2011) additional responsibility for all resellers in the German market. 

Won the title Salesman of the year 2012 (first year these awards are held). 

Websites:
www.escapefitness.com
www.facebook.com/escapefitness
www.youtube.com/escapefitness

Trade Sales & Distributor Business Manager

Responsible for overall sales and margins in Scandinavia, France, Baltic States, major part of Northern-Africa & Middle-East. Overall responsible for the achievements of the exclusive distributors in those territories - support them throughout all business processes. Direct connection with cross-border key accounts.

Life Fitness Atlantic

Account Manager Distributor Business

Sales Manager - two account managers, overall responsible for turnover and margin

Dispack

Sales Manager

Account Management in cardboard displays and packaging - working for A-brands in mainly FMCG and advertising agencies

Account Manager

v.v. SSC'55

player

Raimo Treffers