Raghuraman Chandrasekhar

Raghuraman Chandrasekhar is a seasoned marketing professional with an extensive background in strategy, leadership, and business development. He has consulted senior management of Fortune 50 corporations on creating a positive impact on business via effective marketing investment. With specialties in Campaign Effectiveness Measurement & Program Evaluation, Customer Segmentation, RFM Analysis, Brand Analysis, Targeted Marketing, Dashboard development, and Propensity Modeling. Raghuraman has a diverse set of skills and proficiencies that includes tools & techniques like SAS, SPSS, SQL, CHAID, Clustering(K means & Hierarchical), and Regression.

Raghuraman Chandrasekhar holds an MBA in Strategy & Leadership from the Indian School of Business and a B.Tech, Chemical from National Institute of Technology Trichy. He has had a successful career journey, holding various leadership roles in the marketing departments of renowned companies such as Philips Lighting, IBM, and Marketelligent. His most recent role was Commercial Sales Leader- OEM & VAP at Philips Lighting.

In his professional journey, Raghuraman has developed expertise in fields like Product Marketing, Strategy and Transformation, Sales and Business Development, and Business Analysis. He has demonstrated an entrepreneurial spirit and has always been focused on enabling business growth through data-driven marketing strategies.