Rafik Lawendy

Rafik Lawendy is a senior marketing executive at Hormel Foods, currently serving as the General Manager and Head of Marketing for the Planters brand.13 Here are some key details about his role and background:

Professional Experience

Lawendy joined Hormel Foods as part of the company's $3.3 billion acquisition of Planters from Kraft Heinz in 2021.12 In his role, he is responsible for marketing and brand strategy for Planters, one of Hormel's major snack brands.

Expertise and Responsibilities

• Lawendy has over 20 years of marketing and general management experience in the consumer packaged goods industry.3
• He leads marketing efforts for Planters, focusing on innovation, brand storytelling, and expanding distribution.1
• Lawendy is working to reinvigorate the Planters brand and grow its presence in the snacking category.1

Strategic Focus

• He emphasizes the nutritional and sustainability benefits of peanuts as a plant-based protein source.1
• Lawendy is exploring ways to expand Planters beyond the nut aisle into new formats and distribution channels.1
• He sees significant growth potential in the nut category, aligning with consumer trends towards healthier snacking options.2

Location and Education

• Lawendy is based in Chicago, IL, where Hormel has established a new office for Planters leadership.14
• He holds a degree from The American University in Cairo.3

Rafik Lawendy's LinkedIn username is rafik-lawendy-627992136, as mentioned in the query.