Rafie Drencheva

Rafie Drencheva is a seasoned Digital Marketing Lead & Content Creator with a strong track record of 8 years in driving brand awareness, revenue growth, and scaling global campaigns for the tech and film industries across digital and offline channels.

With a foundation in supporting award-winning documentaries and television shows, Rafie has transitioned to spearheading and executing marketing strategies for global campaigns, reaching vast audiences worldwide.

Key achievements include creating a content roadmap resulting in 3 million views and $12M in revenues, producing social media content generating 20,000 views per post, and collaborating with government officials to craft compelling video narratives for new EU countries.

Rafie's proficiency spans digital marketing, content strategy, brand awareness, marketing operations, video content production, social media campaigns across various platforms, SEO/SEM, data analysis, team management, and more.

Education-wise, Rafie pursued an MFA in Documentary Media from Northwestern University and holds a Bachelor's degree in Journalism & Mass Communication as well as Business Administration from American University in Bulgaria.

Having worked at reputable organizations like b8ta, the European Union, farmhopping, and AUBG Daily, Rafie's expertise extends to strategic leadership, innovative campaign execution, and championing user acquisition, engagement, and retention through digital channels.