Rafi Mohammed

Rafi Mohammed is a leading pricing strategy expert and the founder of Culture of Profit, LLC, a Cambridge, Massachusetts-based company that consults with businesses to develop and improve their pricing strategies.14 He has been working on pricing issues for over 25 years and is known for his expertise in value-based pricing and the "Good-Better-Best" pricing model.2

Mohammed is the author of two influential books on pricing strategy: "The Art of Pricing" and "The 1% Windfall: How Successful Companies Use Price to Profit and Grow".3 He has also written over 90 articles for the Harvard Business Review, including a popular feature on the "Good-Better-Best Approach to Pricing".24

In addition to his consulting work, Mohammed holds the title of Batten Fellow at the University of Virginia's Darden Graduate School of Business.3 He is a frequent media contributor, appearing on platforms such as Bloomberg Business Television, CNBC, and Fox Business News to discuss pricing strategy issues.34

Mohammed's educational background includes economics degrees from Boston University, the London School of Economics & Political Science, and a Ph.D. from Cornell University.3 His work focuses on helping companies implement effective pricing strategies to maximize profitability and growth.24