Rafat Shaikh

Rafat Shaikh is a seasoned branding and public relations consultant with a wealth of experience in guiding marketers and agencies to develop effective strategies for product or story placements.

With a strong background in the General Entertainment Channel, including a significant role at COLORS, Rafat has overseen corporate communications and public relations strategies for multiple shows, demonstrating expertise in planning, supervising, and executing media engagement activities.

His educational journey includes in-depth studies at IE Business School covering Integrated Marketing Communications, Brand and Product Management, Channel Management and Retailing, Marketing, and Pricing Strategy. Additionally, he pursued Post Graduate studies in Public Relations, Advertising, and Applied Communication at K.C. College of Management Studies, along with academic achievements in Sociology from University of Mumbai and KC College.

Throughout his career, Rafat Shaikh has held key positions in reputable organizations, serving as a Public Relations Manager at Zee Entertainment Enterprises Limited, Corporate Communications & PR Senior Manager at Vantage Legal, Corporate Communications & PR professional at Viacom18 Media Private Limited, and as a Marketing Executive at Amythyst Global Solutions.