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Rafael Romano
Senior Sales Manager at Unicoba
Professional Background
Rafael Romano is a highly accomplished executive with more than 15 years of extensive experience in sales and marketing, specifically within the B2B sector. He has made significant contributions to several industries, including lighting, solar energy, and energy distribution. Throughout his career, Rafael has worked in leadership positions across multinational companies, such as S&C Electric Company, Landis+Gyr, and Sylvania Lighting. His deep understanding of market dynamics and his result-oriented approach have enabled him to thrive in fast-growing business environments, particularly within the competitive energy sector.
Rafael has a proven track record of success in both technical and consultative sales, with a keen focus on identifying and maximizing customer value chains. His strengths lie in developing and implementing effective business strategies that lead to goal attainment and profitability growth. With a robust capacity to manage sales Profit & Loss (P&L), Rafael ensures that company objectives are met consistently while driving positive outcomes across his teams.
In addition to his operational proficiency, Rafael excels in sales and marketing planning, establishing strong relationships with the market and managing key accounts and strategic partnerships effectively. His remarkable expertise in brand awareness, product portfolio management, market segmentation, pricing strategies, and trade marketing has positioned him as a leader in driving business growth. He has played a vital role in establishing new business ventures within multinational companies, thereby enhancing their competitive positioning in the market.
Rafael's professional journey has also seen him serving in senior roles in Brazil as CEO and VP, as well as on international platforms as Global Business Unit Director. His responsibilities have involved consistent collaboration with headquarters in the USA to align on strategic planning and budget settings. This experience is complemented by his demonstrable ability to develop his team members and manage geographically distributed teams throughout Brazil.
As a manager, Rafael is known for his motivational abilities and his capacity to influence and foster teamwork among colleagues. His objectivity and persistence drive him to achieve exceptional results, and he employs persuasion and assertiveness to successfully close business deals. Rafael's leadership model reflects a commitment to organizational growth while nurturing and developing the talents of his team.
Education and Achievements
Rafael Romano has a solid educational foundation, having completed a Bachelor’s degree in Electrical Engineering at the Federal University of Paraná (UTFPR) in 2004. He furthered his expertise by specializing in Energy Efficiency in 2007, also at the Federal University of Paraná. To augment his commercial acumen, he pursued an Executive MBA in Commercial Management and Marketing from the esteemed ISAE - FUNDAÇÃO GETÚLIO VARGAS (FGV) in 2016.
In addition to his formal education, Rafael has actively participated in various executive education courses both in Brazil and abroad. This continuous learning and professional development showcase his commitment to remaining at the forefront of industry trends and best practices.
Rafael is fluent in English, allowing him to communicate effectively in international business contexts. His participation in several product training programs, sales conventions, and international events, predominantly in the USA, is indicative of his proactive approach to personal and professional growth.
Key Career Roles and Contributions
In his remarkable career, Rafael has held several significant positions, contributing to the success of each organization:
- Senior Sales Manager at Unicoba: Here, he has led strategic initiatives, driving substantial sales growth and strengthening key account relationships.
- Senior Sales Manager and Sales Coordinator at S&C Electric Company: In this role, Rafael demonstrated his leadership by streamlining sales processes and enhancing team performance, ultimately allowing for more efficient operational execution.
- Area Sales Manager at Havells Sylvania: His time at Havells Sylvania involved overseeing sales operations and nurturing crucial client relationships, resulting in increased market share and customer loyalty.
- Engenheiro de Vendas at Landis+Gyr: Rafael’s technical acumen significantly contributed to effective sales strategies and enhanced customer satisfaction metrics.
Notable Achievements
Throughout his career, Rafael has achieved numerous milestones that reflect his dedication and expertise. His ability to foster collaborative environments has led to high-performing teams that consistently meet and exceed expectations. His strategic approach to sales and marketing, coupled with his technical expertise, has enabled him to drive business development initiatives successfully. Rafael's accomplishments stand as a testament to his capabilities as a sales and marketing leader in the energy sector.
Rafael Romano exemplifies the qualities of a forward-thinking executive and an influential leader. His extensive experience in sales and marketing, coupled with his strong educational background, positions him uniquely within the energy sector. With a steadfast focus on delivering results and nurturing talent, Rafael continues to excel in his professional endeavors, making significant contributions to the broadening landscape of the energy industry.
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