Rae Lin

Rae Lin is a professional with a 10-year background in media, retail, banking, and education industries, specializing in product development & management, UX/UI, marketing, and content creation.

Throughout a 5-year tenure as a team lead, Rae has excelled in client-facing projects, focusing on stakeholder management, solution design, and product/project delivery.

Being a certified business analyst and agile practitioner, Rae actively coaches co-workers in scrum processes and product/project management skills.

With significant exposure to Greater China regions and trilingual skills, Rae Lin brings a unique perspective and the ability to bridge cultural and linguistic gaps.

In the realm of product development & management, Rae is skilled in solution design, UI/UX design, development & execution, and analytics, holding certifications as a Business Analyst.

Her expertise extends to project management & leadership, being a Project Management Professional (PMP) certified, and excelling in Scrum project management as a Product Owner & Scrum Master.

Rae is known for effective stakeholder and cross-functional team management, as well as supplier and contract management within the projects.

In the area of digital marketing, Rae Lin offers creative concepts and solutions for brands, products, and campaigns.

With a background in editorial & content development, Rae has extensive experience in news, content development, and media operation. She excels in copywriting, providing professional writing and translation in Simplified and Traditional Chinese for brands and products.

Rae Lin's educational background includes an M.Sc. in New Media from The Chinese University of Hong Kong, an exchange program in Communications at the University of California, Davis, and a B.S.Sc. in Journalism and Communication with 1st-class Honors from The Chinese University of Hong Kong.

Her career journey includes roles such as Digital Product Manager at HSBC, Product Director at Epoque Co. Ltd., Product Manager at Next Digital Limited 壹傳媒, Interactive Producer at Next Digital Limited 壹傳媒, Project Officer (Knowledge/Technology Transfer) at Hong Kong Baptist University, News Reporter at China Business Network (CBN), and Programme Assistant at Phoenix TV.