Rae Kauder

Rae Kauder is a highly accomplished and engaged relationship manager with over 20 years of experience in building teams for top-tier events within the sports and entertainment industry.

With a diverse skill set that encompasses event and venue management, global hospitality, executive leadership, and customer engagement, Rae consistently delivers exceptional value to the organizations and clients she collaborates with.

Rae has a track record of successfully leading teams through the execution of major experiential marketing programs for prominent sports properties including the NFL, NASCAR, NCAA, MLB, PGA, UEFA, and CONMEBOL.

Her global experience spans various countries including the UK, Republic of Ireland, Europe, the Caribbean, and Latin America, where she has managed high-level marketing initiatives.

Rae's career highlights include leading the largest hospitality program in motorsports for the NASCAR Sprint Cup Series and driving revenue growth, client retention, and vendor relationships through strategic sponsorship asset utilization.

Her proven skills in relationship management, problem-solving, and crisis prevention make her a valuable asset in overseeing complex projects and fostering long-lasting client relationships.

Rae is known for her ability to create programs that ensure 100% sponsorship utilization through innovative B2B and B2C strategies, promotions, and incentive initiatives. Additionally, she is fluent in Spanish, enhancing her global communication capabilities.

Throughout her career, Rae has held key positions at reputable organizations such as Octagon, where she served as Vice President, Group Director, and Account Director. She also contributed to the success of Atlanta Motor Speedway as a Sponsor Services Manager.

Rae's educational background includes a Bachelor of Science degree in Telecommunication with a focus on Special Events, Travel, and Tourism from the University of Florida.

With expertise in sponsorship, relationship marketing, event management, sports marketing, and executive leadership, Rae Kauder is a seasoned professional with a strong foundation in customer management and hospitality programs.