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Rae Hoffman
Veteran Digital Marketer & Investor
Rae Hoffman is the Director of Audience Management at Yahoo, a position she has held since November 2022. With over 25 years of experience in digital marketing and search engine optimization (SEO), she is recognized as a veteran in the field. Hoffman has been a prominent speaker at various industry conferences, including PubCon and Affiliate Summit, and has contributed as a columnist for notable publications such as Search Engine Land and Amex's Open Forum.1
In addition to her role at Yahoo, Hoffman is an entrepreneur and investor, owning AMI House Buyers, which focuses on purchasing and renovating distressed properties in the Houston area. She previously served as the CEO of PushFire, a digital marketing agency, from 2012 to 2018, where she oversaw branding and client SEO strategies.13 Hoffman's expertise also extends to affiliate marketing; she has competed in numerous keyword verticals and was awarded the "Affiliate Marketer of the Year" by Affiliate Summit Pinnacle Awards in 2016.12
Hoffman describes herself as a "White Collar Redneck," reflecting her straightforward approach and strong opinions in the industry. She is also known for her philanthropic efforts and her candid communication style.13
