Radu Savonea

Radu Bogdan Savonea is the CEO and co-founder of Blindspot (formerly known as TPS Engage), an AdTech startup focused on digital out-of-home (DOOH) advertising.12 Here are some key details about him:

Professional Background

• Savonea co-founded Blindspot in 2018 along with Matei Psatta, Abdel Wahed Bendaoua, and Dan Florea.2
• The company aims to make DOOH advertising easy and accessible through an AI-powered platform.2
• Under Savonea's leadership, Blindspot has grown to connect over 500,000 screens in nearly 50 countries.2

Prior Experience

Before founding Blindspot, Savonea held several government positions in Romania:

• Deputy Secretary General at the Ministry of Communications and Information Society (2011-2012)1
• Chief of Staff at the Ministry of Communications (2009-2011)1
• International Relations Expert at the Ministry of Communications (2008-2009)1

Education

• PhD in Information/Psychological Warfare and Military Media Relations from Academia Națională de Informații din București (2011-2016)1
• Bachelor's degree in International Relations and European Affairs from Universitatea "Babeș-Bolyai" din Cluj-Napoca (2001-2005)1
• Completed post-graduate courses at Harvard University's John F. Kennedy School of Government and Georgetown University1

Entrepreneurial Approach

Savonea and his team have taken an innovative approach to growing Blindspot:

• They built the company without a traditional sales team, focusing instead on inbound marketing and viral campaigns.2
• The platform allows advertisers to find locations, see pricing, and schedule billboard ads in less than five minutes.2
• In 2021, Blindspot began accepting cryptocurrency payments for DOOH ads, catering to the growing number of crypto and NFT advertisers using their platform.3

Savonea's leadership has helped position Blindspot as a disruptive force in the DOOH advertising industry, simplifying the process of booking billboard ads and making it accessible to a wider range of advertisers.