Rachel Yap

Rachel Yap is a seasoned professional with 16 years of experience across North America and Asia, specifically in Malaysia, Singapore, and the US, focusing on B2B markets.

She has a strong background in the semiconductor industry, with 9 years in Tier 1 Semiconductor Industry encompassing wafer fabrication, chipset packaging, and wafer fabrication equipment ecosystem.

In her role as a Technical Service Manager, she managed consumer electronics products in Asia Pacific, handling tasks such as gathering customer feedback, influencing product development, and overseeing product launches.

As a Business Consultant, Rachel led Asia Pacific market research initiatives in the fast-moving consumer goods retail sector, analyzing market dynamics and identifying growth opportunities.

Rachel's expertise lies in leveraging data analytics to drive business insights, influence product strategies, and develop Go-To-Market plans. She excels in measuring and tracking business performance through actionable metrics.

Rachel's professional journey includes roles at reputable organizations such as Applied Materials as a Senior Product Manager, Nielsen as a Manager of Regional Data Science, 3M in Technical Services, and Intel Corporation in Technology Development.

Beyond her professional endeavors, Rachel is passionate about environmental issues, education, and advocating for women in STEM fields, aiming to make a positive impact on the community.