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Rachel Wood
Founder and Director of Product Innovation and Creativity at BiBADO
Rachel Wood is the Founding Director of BiBADO Ltd., an e-commerce baby brand known for its innovative products designed to make parenting easier. She founded BiBADO in 2016, primarily recognized for creating the BIBaDO Coverall, a patented product that has garnered multiple awards for its practicality and effectiveness in keeping babies clean during mealtime.56
Background and Experience
Before establishing BiBADO, Rachel Wood gained extensive experience in various leadership roles across different industries. She has a background in agency leadership and strategic consulting, having worked with notable brands such as Land Rover, Specsavers, Disney, and Bacardi-Martini. Her career includes significant positions at Deloitte Digital and other agencies, where she developed her skills in strategy and business growth.23
Recent Developments
As of December 20, 2023, Rachel Wood's role as a director at BiBADO was officially terminated. This change may indicate a shift in her involvement with the company, although she remains recognized as its founder.1
Rachel is also active on LinkedIn, where she shares insights related to entrepreneurship and innovation within the parenting sector. Her commitment to creating solutions that address real-world challenges faced by parents continues to drive her work at BiBADO.4
