Rachel Watkins

Rachel Watkins is a senior marketing professional with extensive experience in brand marketing and strategic partnerships, particularly in the media industry. She currently serves as the Senior Marketing Manager for Brand + Special Projects at Belo + Company.12

Professional Experience

Rachel has been working at Belo + Company since 2018.3 In her role, she focuses on:

• Brand marketing strategy
• Content-driven initiatives
• Collaborating with sponsorship and sales teams24

Prior to her current position, Rachel worked on branded content for the Dallas Morning News and played a key role in developing FWD-DFW, an initiative aimed at raising awareness about equitable education, health, and wellness in North Texas.1

Notable Projects

FWD>DFW Initiative:

Rachel has been instrumental in the FWD>DFW project, which:

• Spotlights stories of companies and causes making a difference in the Dallas community
• Partners with organizations to provide content that educates, informs, and impacts North Texas
• Showcases corporate social responsibility campaigns from partners like Frito Lay, Baylor Scott and White, and Toyota1

Expertise

Rachel is recognized for her expertise in:

• Branded content strategies
• Cause marketing
• Corporate social responsibility (CSR) initiatives
• Strategic partnerships and experiential marketing56

She advocates for incorporating CSR into branded content campaigns, emphasizing its importance in building brand reputation, driving competitive advantage, and engaging target audiences, particularly millennials and Generation Z.1