University of Maryland College Park

US Partnership Development Director

Baltimore City County, Maryland, United States

Awin Global

Head Of Account Management US

Account Director

Team Leader

- Work with a variety of both established advertiser programs as well as launching new advertisers onto Affiliate Window
- Develop & implement program wide strategies based on advertiser's goals, objectives and KPIs
- Implement and advise on affiliate marketing concepts to optimize account portfolio
- Build, create and manage affiliate relationships with both advertisers and affiliates
- Provide customized weekly, monthly and quarterly reporting for clients
- Act as a main point of contact for all assigned clients and agencies providing launch set up, interface training, merchant guidance and ongoing support

Key Account Manager

- Develop and deliver program strategies – devising innovative and new account management ideas that produce competitive and successful merchant programs
- Monitor affiliate performance to ensure network compliance
- Produce all necessary account management documentation and deliver regular reports to clients
- Act as a point of contact for all assigned clients and agencies providing launch set up, interface training, merchant guidance and ongoing support

Account Manager

- Implement strategies for program development and growth for a portfolio of brands.
-  Act as point of contact to provide day-to-day support for all assigned accounts.
-  Ensure that the incremental revenue obtained through the performance marketing channel is an integral factor in helping merchants reach their performance goals.
-  Facilitate merchant-publisher relationships.
-  Monitor publisher activity to ensure network compliance.

Account Development Executive

- Worked as part of a team to assist with event planning including offsite meetings, company sponsored dinners, hospitality suites, golf tournaments, and community involvement events.
-   Collaborated with graphics team to develop marketing collaterals for industry  events, prospective customers and individual business lines, assisted with rebranding initiatives.
-   Developed text for internal websites and various marketing collaterals including brochures, press releases, advertisements, and conference handouts.
-   Attended industry conferences and coordinated logistics of packaging, shipping, and booth set up for Business Development department.

Bechtel Power Corporation

Marketing and Business Development Intern

- Conducted research analysis of the United Kingdom energy market with the responsibility of compiling and presenting a strategic business plan for new market entry and future growth potential.
-   Gathered and prepared daily research on competitors and market trends for distribution to department members.
-   Maintained and updated the marketing and business development intranet site on a weekly basis.

Bechtel Corporation

Marketing and Strategic Analysis Intern

- Worked as a functional member of the marketing team to launch the company’s rebranding initiative.
-   Implemented a new filing system of the firm’s portfolios for previous, current, and prospective clients.
-   Assisted with organizing, planning and hosting of the firms’ launch party under new ownership.

Rachel Tyrer