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Rachel Spasser
SaaS and PE executive with focus on growing tech businesses | Board director
Rachel Spasser is a Managing Director and Chief Marketing Officer at Accel-KKR Consulting Group.12 With over 30 years of experience in general management, marketing leadership, and business development for growth-oriented companies, she has spent the past 25 years focused on the business-to-business technology sector.1
In her role at Accel-KKR, Rachel:
- Leads the operating team1
- Provides strategic guidance and commercial leadership across Accel-KKR's portfolio12
- Offers expertise in sales and marketing leadership2
Prior to joining Accel-KKR, Rachel held several notable positions:
- Senior Vice President and Chief Marketing Officer at Ariba, Inc. (later acquired by SAP)12
- Executive roles at various cloud software and Internet-related companies, including IBM and KnowledgeStorm Inc. (acquired by TechTarget)1
Rachel's educational background includes:
- MBA with honors from the Goizueta Business School at Emory University12
- Bachelor of Arts degree from the University of Pennsylvania12
She currently serves on the board of several companies, including Abrigo, Cendyn, Duett AS, ESG, Kantata, Pegasus, Smart Communications, and SugarCRM.1
Rachel is known for her expertise in:
- Growing software businesses
- Marketing strategy
- Customer engagement
She frequently speaks on these topics, as well as on demand generation, management, and customer adoption marketing.12