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Rachel Saunders
Consumer Research and Marketing Leader | Keynote Speaker | Contributor at Advertising Week, Campaign, The Drum and Event Marketer
Rachel Saunders is a research and insights leader with a passion for helping global brands and entertainers connect with consumers and future-proof their businesses.
With a diverse career at companies like Creative Artists Agency, Cassandra, We're Magnetic, and Futureproof Ventures, Rachel's research on Millennials and Generation Z has assisted top clients in turning data into actionable insights that enhance sales, brand loyalty, and marketing strategies.
Her expertise in consumer trends and immersive experiences is widely recognized and has been featured in reputable publications and events such as AdAge, The Wall Street Journal, SXSW, and more.
Beyond her professional endeavors, Rachel is dedicated to sustainability and fostering a more equitable future, actively engaging with organizations like the Nature Conservancy and UN Women.
Rachel's educational background includes studies in Journalism & Mass Communications at the University of Maine and Broadcasting & Film at Edith Cowan University.
Throughout her illustrious career, Rachel has held key roles such as Global Director of Consumer Research and Insights, Strategy Director, and Co-Founder, showcasing her versatility and leadership in the industry.
