Rachel Reiter

Rachel Reiter is the founder and creative force behind Hopscotch Branding Studio, a brand design agency based in Adelaide, Australia.13 With over 16 years of experience in branding and marketing, Rachel specializes in creating unique brand identities for female online entrepreneurs.4

Professional Expertise

Rachel describes herself as a:

• Brand stylist and mentor
• Illustrator
• Graphic designer

Her primary focus is on developing distinctive brand personalities that help businesses captivate their ideal customers.1 Rachel's approach involves:

• An exclusive brand discovery process
• Combining brand strategy with color psychology
• Creating bespoke illustrations, imagery, and typography

Services Offered

Hopscotch Branding Studio offers a range of services designed to help businesses establish and grow their brand:

1. Brand Design: Creating logos, visual identities, and comprehensive brand toolkits1
2. Brand Strategy: Developing brand personalities that align with business values and target audiences2
3. Illustration: Crafting custom illustrations to enhance brand storytelling4
4. Marketing Collateral: Designing various marketing materials and Canva templates1

Target Audience

Rachel primarily works with:

• Heart-aligned, online female entrepreneurs
• Purpose-driven small business owners
• Women looking to transition their business from a hobby to a professional venture2

Approach and Philosophy

Rachel's branding process is characterized by:

• Deep strategy and intuitive design
• Focus on uncovering the core values and motivations of the business owner
• Emphasis on creating authentic and memorable brand experiences2

Rachel positions herself as a "brand BFF," offering not just design services but also mentorship and ongoing support to help businesses maintain and evolve their brand presence.3