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Rachel Plut
Senior Director of Marketing Operations at Ignitium: Account Based Marketing Agency
Rachel Plut is a dedicated professional with a strong passion for implementing innovative and effective digital marketing strategies tailored for Account-Based Marketing (ABM) teams. With a focus on program and product development, analysis, and optimization, Rachel excels in leveraging a variety of SAAS tools to execute comprehensive ABM approaches that enhance account engagement, drive optimal outcomes, and maximize Return on Investment (ROI) across the customer life cycle. Rachel's expertise spans across various areas including Salesforce Administration, ABM Analytics, SAAS Integrations, Project Management, Digital Marketing, Search Engine Marketing (SEO & PPC), Testing/Usability/Analytics, Responsive and Mobile Web Designs, E-commerce, Social Marketing, Marketing Automation, Content and Email Marketing, Content Management, System Integrations, and the evaluation and implementation of SAAS solutions.
