Rachel LaCour Niesen

Rachel LaCour Niesen is a seasoned professional in the photography and technology industries, currently serving as the Chief Product Officer at ShootProof since February 2021.1 Her career journey demonstrates a strong blend of entrepreneurial spirit, photography expertise, and product leadership.

Career Progression at ShootProof

Rachel's tenure at ShootProof began in January 2018 as a Business Development Strategist.1 She then progressed through several roles within the company:

• Director of Product Marketing (June 2019 - February 2021)
• Vice President, Brand Strategy (September 2020 - February 2021)
• Chief Product Officer (February 2021 - Present)

In her roles at ShootProof, Rachel has been responsible for elevating key areas of the brand, managing content development teams, and partnering with cross-functional leaders to develop comprehensive go-to-market strategies.1

Entrepreneurial Ventures

Rachel has co-founded several ventures throughout her career:

• Save Family Photos: Co-founder since February 2015, with a mission to preserve family stories through photographs.1
• LaCour+Niesen: Co-founded in January 2016, offering photography and digital asset management consulting services.1
• Plume and Post: Co-founded in February 2012, a marketing agency focused on inbound marketing strategies.1
• ShootQ: Co-founder and Chief Marketing Officer from January 2006 to July 2010, where she developed marketing campaigns and led the company through an acquisition.1

Photography Background

Rachel's passion for photography began in her teenage years and continued through college, where she studied journalism with an emphasis on visual communication.1 She co-founded a photography studio called LaCour in September 2003, serving as a principal photographer for nearly seven years.1

Skills and Expertise

Throughout her career, Rachel has demonstrated expertise in:

• Product marketing and strategy
• Brand development and messaging
• Content creation and curation
• Business development
• Photography and visual storytelling

Rachel LaCour Niesen's diverse background in photography, entrepreneurship, and product leadership has positioned her well for her current role as Chief Product Officer at ShootProof, where she continues to contribute to the growth and success of the company in the photography industry.