Rachel Moreno

Rachel Moreno serves as the Vice President of Brand & Culture Strategy at the Planned Parenthood Federation of America (PPFA). In this role, she is responsible for overseeing branding and cultural initiatives within the organization, which aims to provide comprehensive reproductive healthcare and advocate for public policies related to these services.

Background and Career

• Previous Experience: Before joining PPFA, Moreno held a position at Hologram Sciences as Vice President of Brand, where she contributed to brand strategy and development.2
• Tenure at PPFA: Moreno has been with PPFA since at least 2018, playing a pivotal role in shaping the organization's brand and culture strategies.14

Contributions

Moreno has been involved in various initiatives aimed at enhancing PPFA's outreach and engagement with diverse communities. She has participated in discussions and panels focused on brand experiences and cultural resistance, indicating her commitment to addressing social issues through her work.35

Recent Developments

In July 2023, Moreno was mentioned in connection with a legal case involving a former employee, highlighting her role in the organization's internal culture and management practices.4

Overall, Rachel Moreno's leadership at Planned Parenthood reflects a focus on integrating brand strategy with cultural awareness and advocacy.