New York University

De La Salle-College of Saint Benilde

Vice President, Ultra High Net Worth Segment Marketing at Bank of America

Bank of America

Vice President, Ultra High Net Worth Segment Marketing

- Pitch and feature on TV show programs including  Lifetime TV morning show, the Balancing Act, that resulted in 598,421 social impressions and 74,980 views and Lifetime TV signature home improvement show, Designing Spaces.
- Develop and execute integrated marketing by identifying cross-platform untapped market opportunities to increase brand awareness and sales with storytelling and new contents creation. 
- Manage content licensing and sponsorship marketing with Formula Drift and Pro driver, Joon Maeng, for the season 2014 and 2015.
- Plan and execute new product launch marketing campaigns that generated annual sales $2.2M in 2016. 
- Manage the global brand development of advertising, promotions, direct marketing, event marketing, social media and PR activities. Maintain deliverable dates and be accountable for delivery of brand materials worldwide on time and on budget. 
- Develop and execute unique social media programs including social influencer marketing that resonate with fans/audiences and publish monthly analytics reports to gauge performance and sentiment. 
- Manage numerous external agencies in the development of creative advertising and promotions including event sponsorship. 
- Work cross-functionally to ensure brand marketing, PR, dealer/consumer insights, sales execution is aligned with strategic and financial goals. 
- Develop and manage relationships with key clients/dealers, journalists, promotional partners, in-market influencers and creative/promo agencies.

Rayno Window Film

Marketing Team Lead - Brand & Media

- Manage marketing projects with a focus on brand delivery and activation for the Ultra High Net Worth (UHNW) brands including Merrill Lynch Private Banking & Investment Group (PBIG) and U.S.Trust, Bank of America Private Wealth Management.
- Execute marketing projects from strategic planning to implementation include collateral development, advertising, client-facing and advisor tools/programs and internal communications in compliance with regulatory standards and governance processes. 
- Handle national brand delivery and implementation of visual identity strategy, oversee brand guidelines across marketing collateral, campaigns, sponsorships and special projects to ensure all activities are delivered consistent and desired brand experiences. 
- Manage partnerships with vendors and both internal and external agencies in content and creative design development to identify business priorities and achieve the desired project goals.
- Support national sponsorship campaigns for FEI World Equestrian Games Tryon 2018, Sportscar Vintage Racing Association, The European Fine Art Fair (TEFAF) New York Fall, Chicago Marathon, and Town & Country including brand activation strategy, execution and logistics for event deliverables.
- Create custom print and digital e-greeting cards and won a Bronze award for U.S.Trust Holiday Card in Direct Mail category at Financial Communications Society Portfolio Awards 2018.
- Work closely with regional field marketing managers to ensure available marketing resources are well informed and support innovative marketing programs that meet his/her local market needs and deliver a return on our investment.
- Responsible for ensuring legal and regulatory compliance of materials, developing business requirements for various marketing tools/programs, maintaining websites & shared sites and complying with all governance processes.

Brand & Digital Marketing Program Manager, UHNW Segments, Global Wealth & Investment Management

** KOTRA is a Korean government agency dedicated to facilitating international trade and promoting foreign investment.
 - Implement on/off line marketing campaign for Global Partnership Chicago 2012 with over 150 industry associations and media include OESA, AASA, ITAGC, EMDA to stimulate registration: resulted in 54 Global and 63 Korean companies to participate.
- Develop the event website (www.kotrachicago.com) by content creation, scheduling, proofing and manage online registration.
- Perform market analysis for clients’ products include product marketability, competitor’s analysis, market segments, and distribution channels.
- Generated 5 million dollars in export sales to U.S. for 6 Korean companies in 2012 by developing marketing strategies and leveraging sales opportunities in North America market.
- Identify target companies with the collaboration with each client and initiating and leveraging sales opportunities with the existing and prospective customers.
- Plan and carry out direct marketing activities including making cold-calls, emails, follow-ups, setting-up the initial meetings, follow-up meetings, etc.
- Support, assist and facilitate each client’s meetings with prospective customers
- Provide assistance and support the client’s trade shows and seminar/conference
- Assist in writing and editing sales and marketing materials which includes presentations, articles, brochures, product information, website etc.
- Actively work with the Global Partnering Team interacting with Global U.S. companies and finding potential Korean business partners.

KOTRA

Marketing/Business Development Specialist

- Worked closely with government organizations from state of NY, MA, and Washington, DC to obtain potential partner/investor lists.
- Communicated proactively with potential partners/investors to secure one-on-one meetings with Korean company delegation.
- Provided strong support in developing proposals, data collection and crafting of narrative that tells the story.

KOTRA - Commercial Section of the Embassy of the Republic of Korea

Project Manager

- Tracked, measured and reported on channel results and formulated targeted marketing strategies to influence the event strategy.
- Schedule paid-advertisements and promo campaigns and maintain up-to-date information resources on marketing plans including status reports, timelines, and campaign initiative calendars.
- Formulate communications strategies, including writing and designing of promotional copy for e-blasts.
- Handle partner billing responsibilities including invoice reconciliation.
- Act as a liaison with internal departments and external partners to route contracts and marketing collateral approval.
- Maintain creative marketing library and coordinate asset distribution.

IQPC

Marketing Assistant

- Managed marketing budget and tracked daily/historical sales of family shows include Radio City Christmas Spectacular, 101 Dalmatians musical, and Wintuk Cirque du Soleil.
- Assisted in promotion of ticket sales and marketing strategies by conducting comparative analysis examining social media networking of family shows in NYC.
- Increased customer response and show recognition of 101 Dalmatians and Banana Shpeel by outreaching potential promotional partners and managing ticket trade deal with various partners.
- Conducted competitive analysis examining social media networking of live entertainment shows on a regular basis.
- Provided partners with approved creative assets as supplied by internal creative team and external creative agency.
- Assisted in the coordination and execution of on-site events including Open House of Radio City Christmas Spectacular and Banana Shpeel, and Radio City Christmas Spectacular's Christmas In August.

The Madison Square Garden Company

Marketing/ Promotions Intern

- Expanded casual basketball fan base in Korea by writing behind story of locker room interview in Jumpball and on two Korean major portal websites, NAVER.com and DAUM.net.
- Developed fan-oriented interactive NBA program by hosting weekly live chat "R's Basketball locker room" on NAVER.com.

JUMPBALL MAGAZINE

New York Correspondent - NBA

- Ensured brand consistency and maximum promotional return on sponsorship by supporting direct marketing and local circulation-driven events.

TIMEOUT NEW YORK

Marketing Intern

- Earned a $1 million grant from Goodwill Industries International by contributing to a 3-year business plan with meticulous research and analyzing customers' frequency of donation and awareness of nonprofit organizations.
- Increased customer response and brand recognition by creating the company’s first 12-page newsletter, distributed to 15,000 nationwide.
- Launched the company's official homepage, coordinating student volunteer help.

GOODWILL INDUSTRIES OF KOREA

PR Associate

- Assisted with the development and execution of media promotions in Asia market.
- Facilitated press conferences and media interview of NBA celebrities and functioned as a bilingual emcee in events include NBA Asia Challenge, NBA Madness, and Korea Development Camp.
- Acted as a point of contact for local media partners and translated media advisory and press releases.

Rachel Min