Rachel Lichte

Head of Product Strategy and Brand at Orbillion Bio (YC W21)

Rachel Lichte is a seasoned professional with extensive experience in strategy, business operations, communications, branding, sustainability, and alternative proteins. She currently serves as the Head of Product Strategy and Brand at Orbillion Bio, a Y Combinator-backed company (W21 batch) focused on cultivated meat.1

Career Highlights

Current Role: Rachel's current position at Orbillion Bio involves:

Guiding strategic planning and goal setting
Managing business operations, internal communications, investor and board relations, and finance
Serving as a force multiplier for the CEO
Overseeing special projects1

Previous Experience: Rachel's career spans various industries and roles:

Freelance Consulting: She has been running her own consulting business since March 2017, focusing on product design, innovation, branding, and marketing strategies for mission-driven clients.1
Hewlett Packard Enterprise: Rachel worked as a Program Manager for Living Progress from November 2015 to May 2017.1
BBMG: She held positions as a Senior Strategist and Brand Planner at this mission-driven branding and innovation agency.1
The Clarity Project: Rachel co-founded and led this company as CEO, focusing on branding and impact.1

Expertise and Approach

Rachel describes her approach as helping sustainable products and brands succeed. She combines skills in:

Product design
Go-to-market planning
Branding
Communications
Sustainability

Her goal is to create products that people relish and brands that people rally around.1

Personal Philosophy

Rachel is passionate about building a world where all living things can collectively thrive. She has a deep interest in the diversity of animal senses and experiences, as evidenced by her fascination with the concept of "umwelt" from Ed Yong's book "An Immense World".2

Rachel Lichte's diverse background and expertise in sustainability, branding, and alternative proteins make her well-suited for her current role at Orbillion Bio, where she can apply her skills to advance the field of cultivated meat.

Experience

Head of Product Strategy and Brand at Orbillion Bio (YC W21) since July 2021

Freelance Product, Brand, and Sustainability Consultant at Rachel Lichte Consulting from March 2017 to July 2021, Living Progress, Program Manager at Hewlett Packard Enterprise from November 2015 to May 2017

Education

Master of Business Administration (MBA) from Duke University - The Fuqua School of Business (2011 - 2014), BA from University of California, Santa Cruz (2003 - 2005)