Southwest Minnesota State University

Brooklyn Center High School

Senior Account Manager, Market Research - Programmatic at Prodege, LLC

Northwestern Mutual

Financial Representative

• Subject matter expert for API client integrations and provided corrective feedback to achieve daily and long-term goals.
• Worked closely with organizational leadership and executive team to guide operational strategy.
• Lead on-boarding of all new API integrations from start to finish.
• Collaborated cross departmentally with Sales, Product, Finance, etc to ensure client success and
happiness.
• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Monitored team workflow and administrative processes to keep operations running smoothly.
• Optimized operational processes using analytics tools to address client-specific metrics.
• Created in-depth documentation and training materials for internal company systems and workflow processes. Utilized those documents to host training sessions with new or junior team members and follow up with 1:1 check ins for continued discussion and information sharing.
• Formed strategic partnerships and connected with new potential clients to drive business development.
• Took initiative to investigate and manage issues outside documented occurrences.

Prodege, LLC

Director, API Client Success

• Delivered presentations on integration metrics and product enhancements to clients, upper management and junior associates for demonstration.
• Managed 30+ clients, responsible for $54M+ annual company revenue.
• Cultivated productive relationships with clients and consulted closely to uncover needs and match to available solutions.
• Facilitated client contracts from creation through negotiation and into execution.
• Collaborated closely with product and development teams to communicate client feedback and roadmap product alignment.
• Managed and facilitated data analysis to outline performance increases and opportunities of growth.
• Assisted in strategic movement of on-site tech algorithm to produce revenue growth opportunities.
• Demonstrated excellent communication skills with ability to explain complex technical issues with effective presentation skills to maintain high quality client relations.
• Mentored junior account management professionals to develop skills and increase company revenue.

Senior Account Manager, Market Research - API Programmatic

• Day to day direct contact for all for client’s needs: technical API integration troubleshooting, project/campaign support, invoicing, etc.
• Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
• Educated clients on new products or services to increase customer engagement with brand and maximize partnership.
• Evaluated client needs and developed tailored solutions.
• Monitored and analyzed customer feedback to identify opportunities for improvement.
• Coordinated client experiences via Zoom meetings, client visits, dinners, events, and conferences.
• Represented company with professionalism by being reliable, credible, quick, and efficient.


A cutting-edge marketing and consumer insights platform, Prodege (pro-dé-gée) leverages its global audience of reward program members to power its business solutions. These innovative offerings enable leading brands and agencies to gather insights and market to their target audiences. Through deep consumer profiling, our partners can more effectively acquire new customers, boost engagement, increase revenue, and drive brand loyalty and product adoption. Visit www.prodege.com to learn more about our solutions

Customer Success Account Manager

• Purchased local and national market broadcast spots on behalf of agency's clients.
• Worked effectively in fast-paced environments.
• Conducted multichannel brand strategy on behalf of client.
• Maintained confidentiality in regard to client pricing and campaign information.
• Managed time efficiently in order to complete all tasks within deadlines.
• Compiled, analyzed, and interpreted project data to communicate results to both internal
teams and vendors.

Clients: Great Clips, Toro, Minnesota Lottery, BASF, Arctic Cat, Essentia, Freschetta, Minnesota Twins, TCF Bank, United Health Group, Optum

Periscope

Media Investor

• Collaborated with Media Investors to air Broadcast Media placements in Radio, TV, and Streaming Services.
• Optimized campaigns in real time to troubleshoot performance issues for successful outcomes- conducted Make Goods where necessary to ensure same or higher impressions were delivered 
• Improved client satisfaction by successfully achieving client goals and KPIs
• Completed invoices at campaign end, recognizing discrepancies and promptly addressing for resolution.
• Demonstrated strong organizational and time management skills while managing multiple projects.

Associate Media Investor

• Promoted into this role, uniquely created to lead team members into cohesive processes with regulation, due to strong organizational and leadership skills.
• Collaborated cross functionally with coworkers across departments to maximize efficiencies and communicate direction.
• Managed a team of Coordinators to adopt new organizational processes - Allocated duties to team members with respect to each of their professional skills and individual passions.
• Motivated and trained employees to maximize team productivity.
• Facilitated all major updates within the company's internal proprietary system - including client contact management, rate inputs, contract negotiations, data validation, etc.
• Assisted various departments with change by communicating new improvement plans and expectations.
• Demonstrated leadership skills in managing projects from concept to completion.
• Evaluated team member performance and productivity, provided feedback and implemented corrective actions.

Novus Media LLC

Operations Specialist

• Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
• Managed projects simultaneously with regard to optimizing for project updates and deadlines.
• Action-oriented by developing new processes to improve day-to-day productivity.
• Facilitated details of availability, opportunity, and limitations with vendors for over 53 clients.
• Assisted in strategic planning for rate negotiation using rate card analysis, current media, and market trends.
• Maintained complete documentation and records of all purchasing activities.
• Assessed areas of service concern and developed improvement plans.
• Collaborated with internal stakeholders to create timely and accurate campaign documents.
• Established and maintained accurate records of purchases, pricing and payment terms.

Clients: Wal-Mart, Dick's Sporting Goods, Cost Plus World Market, Fleet Farm, Staples, JC Penny, Verizon, FiOS, Direct Response

Media Investment Buying Coordinator

Develop ideas and initiatives to trigger and sustain a positive response from target audience within social media; generate interest in the client’s store and products; drive brand awareness; maintain daily updates to social media, respond to reviews, comment and post appropriately.  Create written proposals for potential clients and assisting in creating sustainable marketing plans.   Conducting market research with both primary and secondary research strategies.  Create surveys of customer satisfaction, code data into SPSS from paper surveys and Qualtrics.

Southwest Marketing Advisory Center (SMAC)

Account Executive

Coordinate housing assignments for over 800 students.   This involved creating confidential files, pull security keys from inventory, and strong customer service skills. Administratively charge the financial accounts of residents for the cost of staying on-campus and include additional fees. Update changes in this information via ISRS database.   Maintain confidentiality with regard to student records.

Rachel Koubsky