Rachel Lockett

Rachel J. Lockett is a seasoned marketing executive with extensive experience in the beauty industry. She currently serves as the Vice President of Marketing for MAC Cosmetics at The Estée Lauder Companies Inc., a position she has held for nearly three years.3 In this role, she oversees all aspects of marketing, consumer engagement, creative, and visual merchandising for MAC North America.32

Career Trajectory

Rachel's career path has been diverse and unconventional:

1. Public Sector: She began her career in international relations, working on the Mexico desk at the U.S. Department of State.2

2. Transition to Private Sector: Seeking a faster-paced environment, Rachel pivoted to the private sector, earning an MBA in marketing and finance.2

3. Beauty Industry: She entered the beauty industry through Johnson & Johnson's international rotation program before moving to L'Oréal in New York.2

4. Previous Roles: Before joining MAC Cosmetics, Rachel held positions at:

   • It Cosmetics as Assistant Vice President of Marketing
   • L'Oreal USA
   • Johnson & Johnson, working on brands like L'Oreal Paris, Biolage, and Aveeno1

Achievements and Focus

At MAC Cosmetics, Rachel has:

• Led her team to win an Ogilvy award and two Glossy awards for brand campaigns.2
• Focused on introducing MAC to younger Gen Z consumers and increasing awareness among multi-ethnic consumers.2
• Overseen the relaunch of the MAC VIVA GLAM campaign, which has donated over half a billion dollars globally to support various causes.2

Education

• Bachelor of Arts from the University of Wisconsin
• Master of Business Administration from American University1

Leadership Philosophy

Rachel emphasizes the importance of:

• Balancing creativity with operational skills in marketing leadership.2
• Gaining diverse experiences to become a well-rounded leader.2
• Using her voice and position to make a positive impact, particularly through initiatives like VIVA GLAM.2

Rachel J. Lockett is known for her strategic marketing skills, business acumen, and commitment to promoting diverse representations of beauty in the industry.2