Rachel Gross is an accomplished marketing research professional with a passion for turning data into attainable recommendations for clients. Graduating from the University of Wisconsin-Madison with a Bachelor of Science in Consumer Affairs, Rachel has become a Senior Research Director at Evaluative Criteria Inc. Her career advancement has led her through various positions in Ipsos Marketing US, including Director, Senior Account Manager, Account Manager, Senior Project Director, and Project Director. Rachel's expertise includes quantitative measurement techniques and implementing digital and social research approaches. She is a results-driven individual who looks to transform data into actionable insights for informed business decisions.