Rachel Gibbs-McNeil

Rachel Gibbs-McNeil is a seasoned professional with a wealth of experience in commercial and operations management within the media and advertising industry. Currently serving as the Managing Partner at The Story Lab under Dentsu Aegis, she spearheads a team of 45 creative content specialists, focusing on driving commercial success.

At The Story Lab, Rachel's expertise lies in creating, curating, and distributing award-winning entertainment content for a wide range of clients across Carat, Vizeums, and Dentsu X portfolios. Her diverse skill set encompasses business leadership, sponsorships, media partnerships, licensing deals, product placement, TV and radio AFP's, original content creation, and branded content.

Apart from overseeing departmental responsibilities such as cost management, delivery, profitability, and staffing structures, Rachel plays a pivotal role in enhancing the commercial offering of The Story Lab. She leads teams in developing profitable content solutions, encourages commercial innovation through strategic partnerships, and drives the evolution of trading models and commercial practices with clients and media partners.

In addition to her role at The Story Lab, Rachel Gibbs-McNeil is an integral part of the business management leadership team of Amplifi. Her executive responsibilities extend across brands, reflecting her strategic influence and leadership within the organization.

Rachel's professional journey includes key positions such as Head of Commercial at The Story Lab, Media Partnership Director at Carat, Sponsorship AD at Aegis Media, and Press Planning Director at Carat UK. Her multifaceted experience underscores her expertise in navigating the dynamic landscape of media, advertising, and content creation.

Rachel Gibbs-McNeil's proactive approach to commercial success, coupled with her strategic leadership skills and commitment to driving innovation, positions her as a prominent figure in the media industry. Her blend of business acumen, creative vision, and collaborative spirit has been instrumental in shaping successful partnerships and delivering impactful content solutions.