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Rachel Freeman
VP of Marketing, Sisense
Professional Background
Rachel Freeman is a highly accomplished digital marketing expert with an impressive track record of over 15 years in the industry. Currently, she serves as the Vice President of Marketing at Sisense, where she leverages her vast experience in digital growth strategies to drive qualified leads and optimize marketing operations. Rachel's approach is notably distinguished by her analytical mindset and data-driven tactics, positioning her as a leader in the competitive landscape of digital marketing.
Throughout her career, Rachel has developed expertise in several key areas including Search Engine Marketing (SEM), Search Engine Optimization (SEO), paid social campaigns, and conversion rate optimization (CRO). These specialties have enabled her to create strategic and scalable initiatives that not only attract traffic but also convert leads into loyal customers. Rachel's proficiency in Google Analytics further enhances her ability to analyze campaign data effectively, ensuring that her marketing strategies are always informed by real-time insights.
Rachel has made significant contributions to the digital marketing community through her writing and speaking engagements. As a former contributor to SearchEngineJournal and a published author in Search Marketing Standard, she has shared her expertise and insights with a wider audience. Additionally, Rachel has been a sought-after speaker at various prominent conferences including SMX, Marketing Loves Sales, Digital Journalism Camp, and Oregon’s Society of Professional Journalists, where she has inspired attendees with her knowledge of the latest marketing trends and practices.
Education and Achievements
Rachel earned her Bachelor of Science degree in Business Administration, with a focus on Business Administration and Management, from Oregon State University. This educational background laid the foundation for her future successes and gave her the necessary skills to excel in strategic marketing roles.
Throughout her career, Rachel's innovative strategies and contributions to the field of digital marketing have led her to be recognized as a forward-thinker and thought leader. Her ability to manage budgets efficiently while amplifying brand presence has repeatedly driven demand generation and lead generation efforts for the organizations she has worked with, including her current role at Sisense.
Rachel's commitment to continuous learning and professional development is evident in her engagement with the marketing community. By attending and speaking at industry conferences and summits, she ensures that she remains at the forefront of evolving marketing practices.
Notable Achievements
- Over 15 Years of Experience: Rachel’s extensive experience in digital marketing spans various industries, showcasing a wide range of expertise.
- Vice President of Marketing: As VP of Marketing at Sisense, Rachel leads strategic initiatives that help drive growth and enhance the company’s market presence.
- Publications and Contributions: Rachel has made her mark in the industry by contributing to reputable marketing publications and sharing her insights at notable conferences, helping shape the future of digital marketing.
- Specialized Skills: Rachel’s skills in SEM, SEO, paid social advertising, A/B testing, and brand amplification make her an indispensable asset to any marketing team. Her ability to harness data from Google Analytics to inform her strategies ensures her campaigns are both targeted and effective.
- Strategic Leadership: Her role as a strategic leader in budget management and campaign planning reflects her capability to oversee complex marketing projects that yield significant results.
title':'Rachel Freeman: A Leader in Digital Marketing Strategy'
tags':['Digital Marketing','SEO','SEM','CRO','Google Analytics','Paid Social','Lead Generation','Content Strategy','Brand Amplification','Demand Generation','Marketing Leadership','Marketing Strategy','Oregon State University'],
questions':['How did Rachel Freeman develop her expertise in digital marketing throughout her 15-year career?','What specific initiatives has Rachel Freeman implemented at Sisense to drive growth and lead generation?','How has Rachel Freeman contributed to the digital marketing community through her writing and speaking engagements?','What are some of the most impactful campaigns Rachel Freeman has managed in her marketing career?','How does Rachel Freeman utilize data analytics to enhance her digital marketing strategies?']} apparaathet In bit long version poet somatique exstiving. shields ceu heea
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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