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Rachel Durkan
Founder & President at Paradigm Marketing and Design
Rachel Durkan is the President and Founder of Paradigm Marketing and Design, a marketing agency based in Pine Brook, New Jersey. With over a decade of experience in the marketing industry, she has played a pivotal role in the company's growth and strategic direction since its inception in 2014. Durkan holds both a Bachelor's degree and an MBA in Marketing from Fairleigh Dickinson University.
Professional Background
Before founding Paradigm, Durkan worked as the Marketing and Communications Manager for Bergen County's United Way, where she was responsible for branding, special event planning, and internet marketing. She also gained experience at Pfizer as a Professional Sales and Marketing Assistant, supporting well-known brands like Zantac and Sudafed.
Achievements and Recognition
Under her leadership, Paradigm Marketing and Design has received numerous accolades, including:
- NJBIZ's Top 3 Advertising Agencies
- MCCC Digital Marketing Award
- Recognition as one of NJBIZ's 50 Best Women in Business and 40 Under 40.
Durkan is also an accomplished author, having written two books: Lessons Beyond the Obvious and Breakthrough Results. She co-hosts the Failed Forward podcast, where she shares insights on marketing strategies and business growth.
Leadership Philosophy
Durkan emphasizes client satisfaction as a core value of her company, aiming for every client to be "110% satisfied" with their services. She believes in fostering a collaborative environment that supports her team's professional development while aligning marketing initiatives with clients' long-term goals.
Personal Interests
In addition to her professional pursuits, Rachel Durkan has a personal goal to travel to every continent, having already visited North America, Asia, Africa, and Europe.
Her contributions to the field of marketing and her commitment to excellence continue to position her as a leading figure in the industry.