Rachel Dixon

Rachel Dixon is a seasoned marketing executive with extensive experience in the tech and entertainment industries. Here are some key details about her career:

Current Role

Rachel Dixon currently serves as the Director of Merchandising Strategy at Netflix, a position she started in January 2024.12 This is a new role on a newly formed team at Netflix.

Previous Experience at Google Play

Prior to joining Netflix, Rachel held several leadership positions at Google Play:

• Head of Apps Merchandising, Americas (April 2020 - January 2024)
• Head of Premium Services (April 2019 - April 2020)
• Head of Scaled Lifecycle Marketing (July 2017 - April 2019)
• Global Marketing Lead, CRM Strategy (May 2013 - July 2017)

Areas of Expertise

Rachel has demonstrated expertise in:

• B2C marketing
• Promotional and merchandising strategy
• User targeting and segmentation
• Lifecycle marketing
• CRM platform development
• Content strategies (both rules-driven and algorithm-powered)
• Go-to-market planning
• Product/market fit analysis
• Competitive analysis
• Product pricing and distribution

Career Highlights

• Led the go-to-market strategy for the 2019 launch of Google Play's app and game subscription service
• Managed a $40M annual promotional campaign budget
• Developed and launched a user lifecycle program in over 20 markets in less than a year
• Led the world's largest consumer email marketing program at Google Play

Professional Approach

Rachel describes herself as a values-based leader who promotes a culture of excellence, respect, and psychological safety. She excels at turning innovative ideas into successful marketing programs and building high-performing teams.1

Rachel's career has primarily focused on the intersection of technology and entertainment, with deep experience across streaming movies, TV, music, books, apps, and games, as well as carriers, OEMs, and Android OS.1