Rachel Dixon

Rachel Dixon is a senior product marketer and seasoned people manager with a strong background at Google Play.

With a focus on B2C marketing and go-to-market strategies, Rachel excels in developing successful marketing programs and leading high-performing teams.

She is a values-based leader dedicated to fostering a culture of excellence, respect, and psychological safety.

Rachel's expertise includes promotional strategy, user targeting, lifecycle marketing, CRM platform development, product/market fit, competitive analysis, product pricing, and distribution.

A firm believer in automation and scalability without compromising quality, she has a proven track record of operational excellence in delivering campaigns to millions of users globally.

Rachel Dixon holds a Bachelor's degree in Journalism, specializing in Magazine Journalism from the University of Missouri-Columbia.

Her notable roles include Head of Apps Merchandising, Americas at Google Play, and previous positions such as Head of Premium Services, Global Marketing Lead, CRM Strategy Lead, and Email Marketing Manager within the company.

Prior to her time at Google, Rachel gained experience as a Content Analyst at Microsoft Corp, Web Content Manager and Media Relations Strategist at Saint Louis University, Freelance Writer/Editor at Threeview Inc, and in various editorial roles at publishing companies like Suburban Journals, Hart Energy Publishing, and Amarillo Globe-News (as a Dow Jones Newspaper Fund Copyediting Intern).