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Rachel Dillon
Executive Vice President of Sales & Marketing
Professional Background
Rachel Dillon is a seasoned sales and marketing professional with an impressive career spanning over two decades. Her journey commenced at a remarkably young age, starting her first sales job at just 16 years old. Her initial experiences in sales laid the groundwork for what would become a highly successful career. During her early days, Rachel showcased her natural aptitude for connecting with customers and problem-solving, quickly rising to become the top salesperson in her region. Her exceptional performance not only defied expectations but also led to her being invited to lead sales training at district meetings, where she shared her insights and strategies for success with fellow sales professionals.
After completing her education, Rachel took her career to new heights as the fifth employee of a burgeoning educational technology company. Joining the company at a time when it had fewer than 500 contacts in its customer relationship management system, Rachel embraced the challenge given to her: “go sell and figure it out.” Demonstrating her innovative spirit and strategic thinking, she excelled in her role and contributed to the company’s incredible growth trajectory over her eight years there. Rachel was instrumental in devising a go-to-market strategy, guiding product development based on valuable customer feedback, and ultimately growing the customer base to over 400, while achieving an astounding 3000% increase in sales. During her tenure, she transitioned from an individual contributor role—managing over 40% of the company’s revenue—to leading a national sales team, establishing new territories, and enhancing the account segmentation to facilitate continued growth.
Furthermore, Rachel's achievements extend beyond B2B sales organizations. She also held a significant role in business development for a B2C tech company, where she was responsible for driving partnerships and revenue growth with notable companies such as Amazon, The Home Depot, Google, and Costco. Under her guidance, the company experienced a remarkable 20% growth in sales while also expanding its distribution footprint by 200% to reach over 4000 locations across the United States.
Education and Achievements
Rachel Dillon holds a Bachelor of Science in Business Administration with a focus on Marketing from Colorado Christian University. Her educational pursuits equipped her with a solid foundation to thrive in the dynamic field of sales and marketing. Rachel's professional journey is marked by numerous leadership roles, including her current position as the Executive Vice President of Sales & Marketing at Strategus. She has also served as the Vice President of Revenue at House of Revenue™, Director of National Accounts at Rachio, and Vice President of Sales at eScience Labs, among others. Her experience in managing key accounts, leading national teams, and developing growth strategies has solidified Rachel’s reputation as a visionary leader in her field.
Notable Achievements
Rachel Dillon's career accomplishments reflect her expertise in sales strategy development, customer relationship management, and product innovation. Some of her notable achievements include:
- Top Salesperson: Recognized as the top sales representative in her region at the commencement of her career, outselling peers with decades of experience.
- Sales Training Leadership: Appointed to lead sales training initiatives at quarterly meetings, demonstrating her leadership skills and the ability to mentor others in the field.
- Strategic Growth: As a vital part of an educational technology startup, Rachel played a key role in growing the company’s customer base and sales numbers exponentially during her tenure, showcasing her strategic mindset and business acumen.
- Revenue Growth: Successful expansion of partnerships and revenue streams with top retailers and tech companies, significantly contributing to the company's financial growth.
- National Sales Team Development: Established a national sales team and implemented new strategies that laid the foundation for sustainable success and territorial growth.
Rachel Dillon's dynamic career trajectory and leadership in both B2B and B2C scenarios position her as a respected expert in the sales domain. Her ability to thrive in fast-paced environments is a testament to her practical knowledge, resilience, and unwavering dedication to driving results for the companies she aligns with.