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Rachel Costello
Director of Media Activation, Customer Experience & Digital Innovation (CXDI), US Pharma
Rachel Costello is the Director of Media Activation, Customer Experience & Digital Innovation (CXDI) for the US Pharmaceuticals division at GSK (GlaxoSmithKline). In this role, she is responsible for leading strategic initiatives that enhance customer experience and drive digital innovation within the pharmaceutical sector. Her expertise lies in media activation, where she focuses on optimizing media strategies to improve patient engagement and outcomes.125
Before joining GSK, Rachel held various positions in the marketing and media landscape, including roles at FCB Health and Havas Media Network. Her extensive background in media planning and activation has equipped her with the skills necessary to navigate the complexities of healthcare marketing effectively.12
Rachel is also active on LinkedIn, where she shares insights related to her work and industry trends. Her LinkedIn username is rachelcostello1, which reflects her professional engagement within the marketing community.34
