Rachel Costello

Director of Media Activation, Customer Experience & Digital Innovation (CXDI), US Pharma
Summary
Rachel Costello is a seasoned professional with a diverse background and a wealth of experience in the fields of media, marketing, and digital innovation.
She holds a BA in English from the State University of New York College at Cortland, showcasing her strong educational foundation.
Currently, Rachel serves as the Director of Media Activation for Customer Experience & Digital Innovation (CXDI), US Pharma at GSK, where she leads strategic initiatives and drives results.
Prior to her current role, she held the position of Media Manager within the same department at GSK, illustrating her career progression and expertise in media management.
Rachel's career journey includes roles such as Associate Director of Digital Planning & Activation at Carat USA, demonstrating her skills in digital marketing and planning.
During her tenure at MasterCard, she took on the role of Marketing Leader for US Media & Partnerships as a Maternity Leave Contract Employee, showcasing her adaptability and leadership capabilities.
Rachel's experience also spans across diverse industries, including her entrepreneurial endeavor as a co-owner of the restaurant Basilico, highlighting her versatility and business acumen.
Her professional background features positions like Director of National Accounts at Brandperx Corporation and Sales Lead Coordinator at Ad-Juster, Inc., underlining her expertise in sales and account management.
With a solid foundation in media planning and advertising, Rachel has held roles such as Senior Advertising Sales Manager at e-Healthcare Solutions and Media Supervisor at Foote, Cone & Belding.
Her career progression to leadership positions like VP, Associate Media Director at Foote, Cone & Belding reflects her strategic thinking and management skills in the advertising industry.
Through her various roles, Rachel Costello has accumulated a diverse skill set that encompasses media planning, digital marketing, sales, leadership, and strategic decision-making, making her a valuable asset in the fields of media and marketing.