Rachel Beider

Rachel Beider is a prominent entrepreneur, author, and wellness expert, best known as the CEO and founder of PRESS Modern Massage, a successful chain of massage therapy studios in New York City. She established the first location in Williamsburg, Brooklyn, in 2008, with the goal of merging clinical massage practices with a relaxing healing environment. Over the years, PRESS has expanded to include multiple locations, emphasizing individualized care and community engagement.12

Professional Background and Achievements:

Beider holds a degree from the Swedish Institute and is a licensed massage therapist. She began her journey in massage therapy after studying Thai Massage in Thailand, which deeply influenced her approach to wellness. Her motto, "Delicious Pain, Not Scary Pain," reflects her philosophy of providing therapeutic yet comforting experiences for clients.34

In addition to her work at PRESS Modern Massage, Beider is also a bestselling author. Her first book, Press Here, published in January 2019, has sold over 52,000 copies and has been translated into nine languages. She followed this with Massage MBA: Run Your Practice, Love Your Life in 2021.12 Beider's insights into wellness and entrepreneurship have been featured in major publications such as Forbes and Entrepreneur Magazine.

Consulting and Community Engagement:

Beider is actively involved in Wellness Business Consulting, where she helps other wellness professionals grow their practices. She frequently speaks at industry events and has served as an Entrepreneur in Residence at Harvard Ventures, mentoring female-identifying students.12 Her commitment to community service is evident through her volunteer work with organizations supporting individuals facing terminal illnesses.3

Overall, Rachel Beider's contributions to the wellness industry extend beyond her business ventures; she is a passionate advocate for holistic health and empowerment within the community.